Our email and eCRM solutions are generating a ton of revenue for the Fortune 500. Want in?

We work with our clients to refine, optimize, or overhaul their eCRM programs – or develop one from scratch. Like everything we do, we custom build email strategies that grow your topline.

  

Email and eCRM


  • Email databases
  • eCRM programs
  • Email lead generation programs
  • Creative development, tracking, and deployment
  • Legal and brand compliance

We also offer best-in-class business practices and technologies, including a compliance management system, sophisticated tracking and analytics, multi-variate testing capabilities, creative development, and frequency control technology. We synchronize our clients' email campaigns with their enterprise resource planning (ERP) and point-of-sale (POS) systems to track results and measure actual ROI.

  • List rental: Selection, placement and hiring of audited, opt-in databases.
  • List management: Services including data hygiene, segmentation, synchronization, integration, delivery management, and CAN-SPAM compliance.
  • Creative and HTML email design: Proven direct-response design and copywriting, creative testing, buy flows, and subject lines.
  • Compliance: Proprietary technology and partner solutions that manage and monitor the transmission of spam-free, email campaigns for Active Email Compliance™, creative control, cross-channel targeting, geo and behavioral targeting, and real-time suppression control.
  • Campaign tracking: Close monitoring of average read, open, bounce, and conversion rates for our email promotions – including frequency and response data to minimize noise and maximize effectiveness.

IMM Publisher Management System



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