Our media buying means business – because we're the ones who actually pay for it.

There's one simple reason we buy the media that works: it's our money. Very few agencies can say that – which means very few agencies have as much invested in your success as we do.

  

Media buying and management


  • Display advertisements
  • Rich media
  • Text ads
  • Video ads
  • Interactive overlays

Our experienced buyers and planners start by leveraging reliable media sources with a proven track record. Then we optimize to ensure greater quality and volume. Along the way, we constantly innovate, seeking out new opportunities and channels to bring our clients success. Additionally, our proprietary media-management tools give us a solid platform for tracking web traffic, leads, and sales.

We do whatever it takes to generate impressions that translate to sales.

  • Ad network management: We critically evaluate the ad network landscape and select only the most transparent, high-quality content partners to deliver top-tier inventory for efficient and targeted reach.
  • Demand-side and real-time bidding platforms: Moving beyond traditional impression buying, we participate in real-time bidding via ad exchanges using third-party data providers to reach your core targets and customers. We were one of the first movers and shakers in this space and continue to test the boundaries of what is possible here.
  • Advanced targeting: We use all the tools at our disposal to get your message to your customers - Re-marketing, contextual, behavioral, geographic and day-parting.
  • Impression optimization: Our proprietary ad server maximizes and tracks every impression served, allowing us to optimize daily.

IMM Publisher Management System



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